What does your logo say about your brand?
Having a strong logo is the key to developing a strong brand with web design, internet marketing, and graphic design. Developing an image that is easy to recall and is easily associated with your company can take some time to develop. There are several things to think about when you begin developing your new logo.
 Great design translated to color and black and white
 A great logo is straight to the point
 A successful is easily recognizable
 Your logoneeds to read on a pen as well as a billboard and finally
 your logo needs to be unique and original. Making your brand stand out from the crowd.
[a] Logo needs to go from color to black and white- Creating a logo that looks the same in both black and white as it does in color. This is why some of the most successful logos are simple marks. Taking this into account will help your bottom line.
[b] A great logo is straight to the point- Imagine driving down the highway at 55 mph, you only have a moment in time to sell your brand.
[c] A successful logo is easily recognizable- This refers again,to a logo that is straight to the point. It can take time to develop and re-develop a logo until it has reached the point it needs to be.
[d] Scalibilty- Your logo needs to read on both a pen and billboard. Again, work your logo to it’s simpilist form, so that it can be used on many different mediums.
[e] Unique and Original- Your brand depends on your logo. It needs to be an original, well thought out mark, that spans all of these considerations. You want your clients to recognize your from your logo and you want to favor the bottom line by steam lining your mark to be reproduced.
A logo is a key component with any company. Building a company around a recognized brand is critical to a company’s growth. Making a logo recognizable, can enhance a websiteservice or product and will assist your customers in remembering your name. Getting a custom logo to promote yourself, will not only set you apart from the competition, but creating a logo with customers in mind will also help with marketing. The printing costs associated with developing brochures, business cards, posters, etc., can be expensive, create a logo that takes your bottom line into account!
(*Below are some examples of successful client logos, that were integrated into a website as well as printed material.)