::Website Design::

             ::Logo Design::

          ::SEO Strategies::

      ::Print Design::

DOES your Company Brand follow the FundamentalDesign.net’s 5:R:U:L:E:S?

1] RESEARCH: Taking the time to carefully investigate the facts, this will not only help you discover and understand the targets background, but it will systematically rule out the unnecessary. Position the brand  using a strategy that obtains the ultimate goal, create a brand that will surpass the clients expectations, as well as create market sustainability.
2] UNDERSTAND: The process of creating an image has the cooperation of several factors: the product or service is current, the target audience is relevant and the brand has demonstrated that it has a place in the targeted market. To fully grasp this concept, a brand does have to evolve and it has to be sensitive to the current trends.
3] LONG-TERM: Once your brand has been endorsed by the targeted audience, it is important to keep it alive. Marketing efforts will lend a way to maintain the brands integrity.
4] EVALUATE: It is necessary to understand that branding is not about choosing you over your competition. It is more about defining yourself as the only one with the solution to your prospects problem.
5] STRIVE: Once you have done your research, understand your target, develop a long-term strategy, evaluate the pros and cons, then strive for perfection. Strive to develop your brand with an appreciation that the markets fluctuate, your brand should be able to evolve with the uncertain conditions.
[A successful branding example: Apple has kept the same mark and has just modified it to fit the market. An unsuccessful brand example: Chevy introduced the NOVA  in Mexico, they kept the brand name "Nova" for the product. But "No va" means "doesn't go" in Spanish. Some local research before launching the Nova in Mexico would have avoided that disaster!]

Do you know the 4 Fundamental components to use when building a sustainable brand?

website

INTERNET

BRAND WEBSITE

In the initial consultation, we will discuss what your primary goals are, as far as target audience, type of website design and what it is you want to convey to your audience. We can discuss whether or not you have developed social profiles to run in conjunction with your website, and we will discuss the User Experiences of your website. The UX experience is how the user flows through your website design, via constructed page formats and/or a sitemap. [read]

website

LOGO DESIGN

GRAPHIC/TEXT

A logo design is a key component with any company. Building a company around a recognized brand is critical to a company’s growth. Making a logo design recognizable can enhance a strong service or product, and will assist your customers in remembering your name. Getting a custom logo to promote yourself, while keeping your customers in mind, will not only set you apart from the competition, but will help with marketing your business. [read]

website

GOOGLE

SEO/OPTIMIZED

SEO development is a critical element in marketing your website online. There are two main ways to get a good ranking in major search engines. Open an account with the top tier search engines, such as Google and Microsoft/Yahoo, and start a pay-per-click (PPC) campaign. This is for websites that want to generate immediate high rankings. You can also opt for a more organic SEO approach, which works with website designcontent structure. [read]

website

PROMOTIONAL

MARKETING

After your website design has been launched with the site map developed and the SEO components in place, we can then move onto secondary marketing, which include social profile development such as Facebook, Twitter and LinkedIn and creating a network of backlinks…to name a few. Other graphic design promotional elements such as business cards, brochures, banner advertisements will need to be designed to then market your website design, once it has been launched. [read]

Please follow my blog below “Get your Design On!”

Permalink to Top 5 ways Facebook is changing the world…

Top 5 ways Facebook is changing the world…

by Keith|on 05/16/2012 |in Branding, Marketing, SEO, Social Networking, Website Design Charlotte |tagged , , , , |Leave a comment

1] Look at the Politcal landscape…All parties are reaching more voters!

2] Look at what is happening all over the world, we are becoming smaller. The uprisings in the Middle East are organizing with Facebook!!

3] In Japan’s catastrophic natural disasters…a lot more money was donated with facebook, then without it!

4] With the introduction of Pages, businesses are selecting a Facebook page over traditional websites!!

5] With the introduction of the Facebook IPO…who knows how big this could become!!

Speaking of business pages…can you PLEASE click like on my NEW Facebook Page??  LIKE!

Permalink to What is the Value of your brand

What is the Value of your brand

by Keith|on 04/09/2012 |in Branding, Graphic Design, Logo Design, Marketing, SEO, Social Networking, Technology, Website Design Charlotte, WordPress |tagged , , |Leave a comment

Ford Logo

The question is “Do you think FORD thought about there BRAND EQUITY?” when they changed there direction from the taurus and windstar brand, to move in different direction??

Always consider the equity your Brand has to develop over it’s lifetime. Brand Strategy is more about short, mid and long-term goals…rather then a cool logo!!

Permalink to Logo Design vector tips!

Logo Design vector tips!

by admin|on 01/24/2012 |in Branding, Graphic Design, Logo Design |Leave a comment

Here is a great reference from TripWire Magazine…If you are an Illustrator buff, then this is a resource for you. When you creating your next Logo Design Branding campaign, these tutorials can be a good refresher course, as well as inspiration. Logos as visual brands are that when successful, are not easily created. Here is a great resource to get your internet branding logo project a nice boost!

 

Cool inspirational vector tutorials…

Permalink to Website Design made easy!

Website Design made easy!

by admin|on 01/23/2012 |in Branding, Logo Design, Website Design Charlotte |tagged , , |Leave a comment

Using a wordpress does have it’s learning curves, but to the novice designer or someone making the transition from print, the wordpress CMS is really a MUST! The flexibility in working with both a visual editor and the HTML allows a lot of functionality. There are so many plug-ins to choose from and I would like to mention my top 5 favorite plug-ins.

When making the jump to website design, it can be pretty intimidating to the amount of knowledge needed, HTML, jQuery, Forms, Multi-browser testing…creating websites in wordpress, In my opinion, is a great middle ground.

1] SEO Ultimate- This plug-in gives you great flexibility to manage SEO for each individual page and/or post.

2] Social Media Widget- This plug-in is used to create icons to promote social networks. I like this one, because it gives you an option to upload custom icons that you have found or have created…and it is very intuitive.

3] Twitter Stream- Again, this is a plug-in the incorporate your twitter feeds to your wordpress

4] Gravity Forms- This is a must as well. If you create a lot of forms, this is a plug-in that makes it very easy to create really nice forms. This is a paid service, $39 for a one off, and $199 for a developer copy…which gives you unlimited forms to create.

5] Easy columns- I am from the print side of life and I like columns!!

Go get a free sandbox at wordpress.com to start playing around with, you will be happy you did!!

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